How we provide our customers the products that they need through Targeted Marketing
Marketing has been around for a millennia. Nowadays, marketing dictates the success of most businesses. But what exactly is marketing? The contemporary definition of marketing as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. The term, marketing, is a derivation of the Latin word, mercatus meaning market-place or merchant.
In this age, Marketing has been more successful than ever before through the power of modern technologies such as the Internet, Social Media, SMS and Digital Media to name a few. More and more people can now be reached trough these medium making marketing extremely effective.
How do we benefit from Marketing?
You may argue that only businesses benefit from a marketing standpoint because companies want sales. But the reality is, consumers also have advantages over this. Oftentimes, people do not know what they want until you show something to them. There is where Marketing comes in. Marketers provide us with materials that will give us the realization of what we want and what we need.
When you see a commercial on TV about a new soap that boasts that it is chemical free, you may not get excited about it knowing you have a normal skin. But individuals who suffer from skin problems may be interested. And a lot of times they don't know a simple change of soap is what they needed until they saw it on TV.
This is how traditional Marketing works. Businesses provide consumers with materials that promote their product or services. It may be in the form of Print like flyers, brochures, a newspaper ad or a poster. It may also be through Videos, produced in TV, Movies and lately through Social Media.
But this kind of general Marketing can be very costly and may only be reaching the wrong market which may never be interested about the products you are offering. Think about the person with normal skin who viewed the chemical free soap.
A new way to Successfully Advertise
The solution is Targeted Marketing. In this kind of practice, we only show advertisements to the right people. The ones that would really benefit from our service or product. The ones that really needed them. This is far ahead from giving out flyers to random passersby and just hoping that you gave that costly print material to the right person.
Targeted Marketing is achieved through the use of available information from services like Social Media. With this, Businesses can be able to serve the right people and they are not limited to their territories. They can market their business to the World. The Beauty of this is that consumers also get a high chance of seeing ads that they really need to see instead of wasting their time in irrelevant ones. Think about the person who needed the chemical free soap.
Through Targeted Marketing, we are reaching our customers and offering them the right products that would really enhance their lives and can improve their lifestyles. This is our mission, to provide quality products that would satisfy our customers. Through this platform we can assure that we will continue to always deliver what you, the consumers truly needed.